About us

Primary Group, Inc. is a distribution & marketing firm based in Los Angeles, CA- formerly operating as Roland Products, Inc. We focus on partnering with specialty retailers and international manufacturers, following the philosophy of introducing America with unique home products that are crafted with quality and innovation. Primary Group is the US distributor for Cafflano (Korea), Bisbell (UK), Drosselmeyer (Sweden), ZEbag (France), and Freeform (UK).

We are also the global distributor for Goodbye Detergent (Japan) and Piece Pipe (www.originalpiecepipe.com, Sweden).